Taipei Metro Year of the Dog Commemorative Tickets

Art Director - Midnight Design
Design - I Chan Su、Yi Gu
Photography - Mo Chien
Typeface - 文鼎字型
Print - 九水印刷
Paper - 聯美紙業、恆成紙業
Client - 臺北大眾捷運股份有限公司 Taipei Rapid Transit Corporation

台灣坊間有句俗諺「狗來富」，其意思是說流浪狗自來，則該戶人家會變富。在古代，該道理也並非完全是迷信，因為古代只有富人家才能夠經常吃肉，所以住所四周常滿溢著肉香，而吸引了狗的聚集，也因此有了「狗來富」的說法。封面以「狗來富」為主題，使用版畫繪製台灣犬，將肉轉化成古錢，使狗群相互對稱環繞著中心的古錢，重新詮釋古時俗諺之意涵。背面則以「團圓」一詞定義，中華文化傳統當中，餐廳圓桌是家人們團聚交流情感的地方，適合家庭「圍坐」的飲食習慣，並蘊含著「團圓」之意，因此以吉祥話圍繞在圓形四周的方式表現圓桌的傳統文化與美德。「招財進寶」意謂招財氣、寶來進，透過包裝結構傳達「招來」之意，當翻開包裝時，中心結構會將雙份的紅包袋往外推出，象徵財富迎來。戊戌兩字以書法書寫並依陰陽的方式排列，上油印刷使其若隱若現，低調內斂的呈現方式如同處世美德。卡槽的連續圖樣取自中國傳統工藝品「如意」頂端之造型，為吉祥的徵兆，迎合新年主題。

There is a proverb in Taiwan "the wealth comes with a dog" means that fortunes come along when a homeless dog visits the house. In ancient times, it is not entirely a superstitious saying as only rich people could afford to have meat so that the smell of meat around the houses would attract the dogs. Accordingly, there is such a saying of “the wealth comes with a dog”. The theme of the cover is based on "the wealth comes with a dog”. The technique of woodcut printmaking is adopted to create the image of Taiwanese dogs. The ancient coins represent the meat, and the center of the coins is encompassed by the dogs symmetrically. The image reinterprets the meaning of the ancient proverb. The reverse side communicates "family reunion". In Chinese tradition, the round table is where the family sits and dine together and also indicates "family reunion". Therefore, the blessings laying around the circle literally describe the traditional culture and virtue. "招財進寶" is a blessing to wish someone have plentiful money and treasures. The packaging design is to convey the meaning of "bring in (fortunes)". When opening the pack, the central structure will push the red pockets out of the package that indicates wealth comes along. The word "戊戌" (35th year of the Sexagenary Cycle ) is written in calligraphy and placed in the form of yin and yang. Transparent ink makes the image looming, low-key and introverted to present the virtues of the culture. The patterns originate from the Chinese traditional crafts "Ruyi (如意)", and they stands for auspicious signs and cater to the theme of the new year.