ruff. is a one-stop subscription service brand thoughtfully designed for pets and their owners, born from the intersection of busy lives and deep emotional connections. With the core belief of “Love, Never Forgotten,” ruff. offers a curated subscription of natural, high-quality pet treats, toys, and daily wellness products. Even with limited time, pet parents can effortlessly provide their furry companions with the best care and joyful experiences. Each product is an expression of unconditional love, helping create everyday moments filled with happiness and companionship.

ruff.’s brand colors—vibrant blue and orange—not only convey a sense of energy and trust, but are also specially chosen for their visibility within a pet’s color spectrum. The design language is modern and gender-neutral, combining playful slogans with clean, minimalistic illustrations to enhance both approachability and brand recognition. Every item begins with the idea of “companionship,” delivering heartfelt care for pets and ensuring that every furry friend can enjoy their very own No Bad Days.