Bits & Pieces
Art Director - Midnight Design
Design - I Chan Su
Print - 九水印刷
Client - Bit & Pieces
Bits & Pieces 不僅是一處場域,更是一場關於簡約時尚的生活提案。在這裡,人們品味的不只是器物或風味,而是一種「值得以優雅姿態棲居」的態度。整體品牌以洗鍊且具現代感的簡約風格為基底,視覺核心源於品牌名稱,將日常細碎的言語,化作情緒各異的字體,透過錯落、旋轉與重組,勾勒出獨特的視覺語彙。這些微小單位交織出生活的全貌,輔以穿插其間的趣味插畫,在時尚的冷靜中注入了靈動的人文溫度。
Bits & Pieces is more than just a space; it is a profound lifestyle proposal centered on minimalist chic. Here, what visitors savor is not merely the objects or flavors, but a life philosophy: "Living with a more elegant posture." Rooted in a sleek and modern minimalist aesthetic, the brand’s visual core stems from its name. It transforms fragmented everyday whispers into typefaces of varying emotions—composed through staggering, rotation, and reassembly to create a unique visual lexicon. While these small units interweave to form the full picture of life, the whimsical illustrations interspersed throughout infuse a vibrant, human warmth into the cool, sophisticated style.