Standing Egg On End

Art Director - Midnight Design
Design - I Chan Su、Yi Gu
Photography - Amano Kawa
Project Coordination - PIIRTÄÄ
Client - HUMBLE ROBOT

端午節是農曆五月初五的節日。在中華文化裡是個值得慶祝的重大節日，舉行慶祝活動是為了趨吉避凶，每戶人家會將艾草掛在門前，祈求整年避免疾病以及邪惡的入侵，有著悠久的歷史典故，據說只要在端午節當天的中午十二時能夠將蛋立起來，就能帶來一整年的好運氣。包裝設計採用環保性質的紙塑模，裝載著有趣的蛋盆栽傳達立蛋的傳統，並將佈滿艾草印花的環帶固定封口，結合各種端午節經典的元素，透過不同的表現形式延續著中華文化。包裝設計採用環保性質的紙塑模，裝載著有趣的蛋盆栽傳達立蛋的傳統，並將佈滿艾草印花的環帶固定封口，結合各種端午節經典的元素，透過不同的表現形式延續著中華文化。

The Dragon Boat Festival is celebrated on the fifth day of the fifth moon of the lunar calendar. The Chinese Dragon Boat Festival is a significant holiday celebrated in China, and the one with the longest history. The celebration is a time for protection from evil and disease for the rest of the year. It is done so by different practices such as hanging Moxa on the front door. It is one of the most important Chinese festivals. Allegedly, it will bring us a year worth of good luck if we can stand the egg upright at noon on the day of the Dragon Boat Festival. The packaging adopts the moulded paper carton made from the sustainable material. With plants in eggshell placed in the carton, it has symbolized the tradition of standing eggs on ends. The Chinese mugwort patterns are printed on the carton seal paper. The use of various classic elements of Dragon Boat Festival is to inherit and promote Chinese culture through different formats of designs. The packaging adopts the moulded paper carton made from the sustainable material. With plants in eggshell placed in the carton, it has symbolized the tradition of standing eggs on ends. The Chinese mugwort patterns are printed on the carton seal paper. The use of various classic elements of Dragon Boat Festival is to inherit and promote Chinese culture through different formats of designs.