HLQK

Art Director - Midnight Design
Design - I Chan Su、Yi Gu
3D rendering - Yi Gu
Client - 火力全開有限公司

HLQK 為藝人王力宏所出品的旗下耳機品牌，其標誌設計將英文字母「HLQK」與漢字「中」相互結合，透過線條的構造組成，表現俐落現代的設計風格，並導入音頻的視覺元素，傳達音樂的核心本質。

HLQK is a brand specializing in headphones founded by the singer, Leehom Wang. The logo design is created by using the composition of lines of its brand name "HLQK" to form the shape of Chinese character "Zhong (中)". The sharp lines, minimalism, and other contemporary characteristics stand out. The visual element of audio frequency is merged into the main image of logo to convey the core essence of music for the brand to the audience.