DODOLI

Art Director - Midnight Design
Design - I Chan Su、Yi Gu
Photography - Mo Chien
Artist － 沐冉 Muran
Print - 九水印刷
Paper - 恆成紙業、峻揚紙業
Client - DODOLI

DODOLI 是家藏身於台北巷弄內的韓式豆腐煲品牌，命名源於韓國古老的山林神氏「두두리」，而豆腐煲的原料"豆腐"是由植物類的黃豆製成，將上述兩者作為連結點，為品牌增添文化蘊涵。「두두리」於歷史並無顯著的形象，於是選擇以”鹿”作為輪廓，藉由莖葉構成的軀體，枝繁葉茂的鹿角，表現神氏的模樣，並應用至商標與主視覺。 品牌主視覺將藝術家手工雕刻的版畫透過軟體後製處理，並延伸至各個品牌應用物，木材表現出的木質肌理與手工的獨特感，使品牌形象充滿著深厚的文化底蘊。

DODOLI is a Korean tofu pot brand located in Taipei alleyway, named because of South Korea's ancient mountain god "두두리", and the raw material"tofu" from tofu pot is made of soybean plants. The above two as the link point can add the cultural implication to the brand. There is no specific figure about "두두리” in history, therefore, "deer" is chosen as the outline, together with the body composed of stems and leaves, the combination of the two is used to represent the appearance of god "두 두리", which is also applied to trademark and Key Visual. Key Visual extends the hand-carved prints to various brand applications through the software post-processing. The wood texture and unique sense of handwork show the brand image with profound cultural background.